Founder profile
Ihab BaderFounder of Nashmi
From Pioneering Amazon Services and Growing Brands Across Regional Markets to Establishing Jordan’s First Amazon-Approved Service Provider.
Ihab Bader is an entrepreneur and e-commerce expert with over 10 years of experience in the Amazon ecosystem, alongside his earlier experience with Souq.com.
He founded AWTS STORE, described as Saudi Arabia's first Amazon service provider, contributing to the development of e-commerce solutions and supporting brands across digital marketplaces.
Throughout his professional career, Ihab has helped numerous brands establish, manage, and strengthen their presence on Amazon across Saudi Arabia, the United Arab Emirates, and Egypt.
His expertise includes Amazon account management, content development, performance optimization, and strategic marketplace expansion.
In 2024, he received an invitation from Amazon Middle East and North Africa (Amazon MENA) to participate as an Arabic-speaking guest speaker in a webinar titled:
“Amazon Advertising: Everything You Need to Know.”
The invitation provided an opportunity to share his expertise and insights into e-commerce and Amazon advertising with audiences across the region.
He also received an invitation from Amazon Marketplace MENA to participate as a co-organizer of a webinar titled “Amazon Advertising — All You Need to Know.”
In 2026, Ihab founded Nashmi, Jordan's first Amazon-approved service provider, with a vision to empower Jordanian and regional brands to expand into new markets, strengthen their digital presence, and achieve sustainable growth through Amazon.
Founder’s vision
We believe every brand has the potential to grow and reach global markets, and that Amazon is a gateway to these opportunities. Our vision at Nashmi is to empower brands to expand through Amazon with the right expertise and strategy, turning their ambitions into sustainable growth.
Ihab Bader Founder of Nashmi